Campaign Toolkit

Implementing Campaign Planks

Rise to Immunize® offers care processes called “campaign planks” to help participants increase adult vaccination rates among their patient populations.

The campaign planks (each indicated by a box) fall under one of the five domains (each indicated by a circle): Provider & Staff Education, Clinical Support, IT/Documentation, Patient Education, and Financial Management. Campaign planks within each domain vary by difficulty—higher-level planks represent more advanced interventions.

Participating organizations will choose which “campaign planks” to implement based on areas of interest and resources available. We suggest tackling only one campaign plank within a given domain at a time. We also encourage participants to increase level in one domain annually (e.g., moving from a Level 1 to Level 2 campaign plank). By making stepwise improvements, we all will collectively rise.

Campaign Planks

Level 1: Evaluate and provide baseline education Level 2: Establish immunization protocols for practice Level 3: Expand organization’s vaccination expertise

Level 1: Build infrastructure for ample vaccine supply and safe distribution Level 2: Equip staff with standing orders Level 3: Expand opportunities for administering vaccines

Level 1: Standardize documentation in EHR Level 2: Create gap reports and point-of-care alerts to indicate patient vaccination needs Level 3: Utilize immunization registry and data-sharing options

Level 1: Develop in-office marketing materials Level 2: Conduct proactive outreach to patients Level 3: Implement advanced marketing tactics

Level 1: Provide billing and coding education and tools to staff Level 2: Develop and distribute revenue cycle reports to relevant departments Level 3: Align compensation with performance on immunization metrics